I started Steele in March 2026. Since then I've formed a company, shipped an iOS beta, rebuilt the product around parents, and started cold calling to sell websites.
From an iMessage copilot for students to a product that texts parents what's due, late and done. $20 a month per kid.
Read the case study
A fixed-price, seven-day website rebuild offer for New York storefronts, with a print flyer and an NFC tap card. Miss the date and the client doesn't pay.
16 cold calls today, but a few long conversations.
No yeses yet and going for 25 calls tomorrow.
Still at $0.
The biggest progress was figuring out my ideal customer.
I chose HVAC. Pretty generic, I know, but it's a large market.
Still at $0 though.